The end is nigh for Apple's iTunes as the tech giant targets separate audio and video markets

For Apple, separating music, TV and podcasts

a

allows it to refine each app in a distinct way. The user interface, library and personalised recommendations can all be tailored to each of the particular media formats in the future.
A lot has changed in 18 years

The original iTunes is now clearly outdated.


iTunes was first launched 18 years ago by then Apple CEO and cofounder Steve Jobs. Jobs noted that other tech companies already had media platforms available to users, but they were too complicated.


Jobs said Apple was "late to this party and we are about to do a leapfrog" with a simpler system in iTunes for playing audio and video. Later that same year, Apple announced the missing piece to this puzzle, Apple's own MP3 player, the iPod.


What Apple is doing now is another potential "leapfrog" in replacing iTunes with three dedicated applications.


This decision follows the company's strategy for its portable devices, which already have individual applications for music, TV and podcasts.

https://phys.org/news/2019-06-nigh-apple-itunes-tech-giant.html