The announcement shows Facebook is making strides in
this new format which allows people to share videos or photos with emojis and augmented reality options that could allow users to draw eyeglasses or hats on faces, and which disappear after 24 hours.
"Starting today Facebook Stories ads will be available to advertisers around the world," a statement from the world's biggest social network said as it made the announcement at a New York media event.
"Advertising in stories has proven to drive valuable business outcomes."
Facebook, which at one point sought to acquire Snapchat to tap into the market for younger users, began using the stories format in 2016 on Instagram and in 2017 extended that to Facebook and Messenger users.
According to the company, 400 million Instagram users employ the stories format in addition to the 300 million in the Facebook platform, with a large number using both platforms.
Read more at: https://phys.org/news/2018-09-facebook-boosts-stories-format-ads.html#jCp
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